If you had ever visited their West End HQ, you would have seen every element was intricately curated, no space left unadorned.

This, too, was evident in the brand's digital content. During my time at Mura I re-branded, designed beautifully embellished EDMs, look books, blog content, website material, digital collateral and store promotional material. I was responsible for analysis of EDM performance, the findings of which would guide strategies and designs.