Mahlii is the initiative of Bec Pullar at Adrift. Like its parent label, Mahlii embodies the barefoot bohemian charisma of Adrift whilst maintaining appeal to a younger demographic.

The cool and carefree brand personality is exemplified through hand-drawn typography and organic form. During my time at Mahlii projects included branding, look books, copywriting, digital content for the website, blog and EDMs.